New Delhi, August 17, 2003: From attacking
            CSEs testing methodology; trying to pass off water tests instead of tests on the
            final product; using the WTO as a bogeyman; questioning the existence of laboratories in
            the country that can test their products; to even questioning the existence of standards
            elsewhere in the world. Pepsi and Coca-Cola are trying every trick in the corporate book
            to discredit concerns raised by the CSE report on pesticides in aerated drinks sold in
            India.
            The mainstay of this strategy has been to discredit the methodologies of the CSE study.
            This is not the first time CSE has released such studies, however. CSE used similar
            methodology to test bottled water 6 months ago, following similar procedures, and the
            results were proven correct by government testing. The gas chromotographic technique used
            by the CSE laboratory is a sophisticated methodology that gives accurate results. A key
            criticism of the cola companies has been that the results were not confirmed using a mass
            spectrophotometer (a detector used with gas chromotograph). As a mater of fact, they were.
            This confirmatory test was carried out in an independent laboratory  which is why
            the results were not included in the CSE study. They will be made available to the
            government committee looking into the matter.
            The two companies fault the CSE laboratory for deviations from the testing
            methodology equipment operating parameters prescribed by the USEPA, such as the column
            used, the use of nitrogen instead of helium as the carrier gas, the temperature programme
            etc. To begin with, some of these allegations are simply not correct. They are an attempt
            to mislead by resorting to technical terms not easily understood by consumers. For
            instance, the companies have gone on record saying the method (UEPA 8141A) used by CSE is
            for water, not for soft drinks. In fact, as the title clearly shows, the method is to test
            Organophosphorus Compounds by Gas Chromatography: Capillary Column Technique. It can be
            used to test for organophosphorus compounds in solids and liquids. The companies fault the
            column used. Yet, the USEPA methodology clearly lists capillary columns of 0.25 mm, DB 5
            (used by CSE), as suitable apparatus. 
            Moreover, the USEPA test methodology equipment operating parameters are indicative, not
            rigid. They are optimised in actual practice during the experiments and may, therefore,
            vary with the column and instrument used. Which is why the CSE study clearly states that
            the tests are based on the USEPA methodology. The deviations listed by the two
            companies do not change the results. For instance, nitrogen can  and is  used
            as an alternative for helium as a carrier gas, because it is easily available in the
            required purity grade. The important quality is that it is an inert gas, like helium. 
            The other company challenges the CSE definition for what can be considered
            "safe" intake of pesticides (defined as the "accepted daily intake",
            or ADI). In yet another attempt to mislead, the company quotes older WHO guidelines, which
            have since been revised. If the latest figures are used, in the case of Lindane, for
            instance, a child weighing 10 kgs has more than 6 times the ADI allotted to drinking water
            by the WHO in one 300 ml bottle of soft drink. (The company takes an adult weighing 60 kgs
            as its benchmark  where the ADI is obviously higher. But even then, in the example
            quoted above, a 60-kg adult would consume a little over the ADI allotted to drinking water
            in one bottle of cola).
            It is heartening to have the representatives of an American MNC warn a developing
            country like India of the perils of adopting the EU norms and setting standards that are
            too high, which will render everything we eat and drink inedible, and harm our farmers,
            manufacturers and service providers. There is a certain irony in this argument being used
            by multi-billion dollar corporations who claim (and have the wherewithal) to follow the
            best global standards. Our concern, however, is the public health of Indians, not whether
            the government adopts EU norms or not. We will definitely be happier if the government
            comes up with its own set of norms, as long as these are scientifically defendable. If the
            scientists of the country feel that 
            Indian norms should be even more stringent than EU norms, given that deadlier
            pesticides are used more indiscriminately in this country, so be it.