A NEW BEGINNING

 






Forging ties

 

WATER LITERACY

Informing people
Water play
The facilitator
Water Gala

IN FOCUS
Faulty perceptions
Thirst rises, patience evaporates

URBAN WETLANDS

Eviction ordered
Join the BIG fight
Citizens pick up cudgels
Solar lakes

WATER MANAGEMENT
South India: Searching for an identity
Thailand: Then came progress....

INITIATIVE

An eye opener
Naudihi’s revival
Tankas of Badi Ghodan
Dialogue

CSE'S LATEST DESIGNS

Sri Aurobindo Ashram’s system

TECHNOLOGY

Rice husk ash filter
Clay pot irrigation

JAL YODHAS

Sachidanand Bharti
Madhu Bhatnagar

TRADITION

Naullahs of Kumaon

WATER IN NEWS

Kerala, building up its jalanidhi
Schemes or scams?

GREEN WATER HARVESTER'S NEWS

Saving lives
Rain associations
Review

CLASSROOM

Drop by drop
Water scramble

FUNDING AGENCY

Oxfam and water

BASIC FACT

3RD WATER FORUM

100 promises, deadline 2006
The landmarks
Changing currents

BOOK/DOCUMENTS

READERS SPACE

WEB INFO

EVENT


   
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Catch Water
Vol. 5                                       No. 2                              April-May 2003

Water Literacy

Informing people

Informing people

On Earth Day 2003, CSE screened its evocative public service advertisement for television to make water everybody’s business. To strengthen its water literacy campaign, a new and comprehensive website on water: www.rainwaterharvesting.org was also launched.

Noted film actress turned director, Nandita Das, made her debut by directing the three spots of 90, 40 and 10 seconds. Made in English and Hindi, the advertisement has been shot by Ravi KChandran with the same finesse he displayed in Dil Chahta Hai.

THE FUNCTION

THE FUNCTION
THE FUNCTION

The spot revolves around the concept of catching rain in a neighbourhood, creating a cascading effect. By using a variety of objects ranging from umbrellas to helmets and boots – anything that the people can lay their hands on, the spot brings out a strong mix of emotions that form the basis of a community. Speaking at the function Das said,"Rainwater harvesting (RWH) must capture people’s imagination for it to work". Sunita Narain director, CSE underlined that"RWH has become an excuse for money harvesting. This is why it is necessary to take the message to the people directly, so that they can understand both its potential and practice".

Keeping this objective in mind, CSE introduced its new website, which provides plenty of information for both experts and interested people. The entire site is divided into six major sections: crisis, conflict, solution, technology (rural and urban), people and policy. It is a user friendly site, providing a unique opportunity for the surfer to directly interact with CSE’s water experts and to get their queries answered. The people’s section is inspirational. It carries profile of known as well as unknown individuals, who are doing commendable water works. Dealing with a plethora of issues, the website highlights the traditional and contemporary water harvesting practices and technologies. Explore it!

Flooded!
CSE’s commercial is being aired by premier national channels, free of cost. And, the response from the people is overwhelming. Some of these responses are given below.

"We are constructing a house in the outskirts of Hyderabad. There are only 50 houses near to our site. But the bores are drying up. I would like to know how to conserve water and see this problem does not get severe."

P Raghavendra Reddy, Hyderabad
raghava_palwai@rediffmail.com

"I have seen your advertisement on cable TV, and would like to know more about rainwater harvesting."

Parwez Nazir, Patna
"Can CSE guide me on how to use waste water effectively in my office."

Raghav, Secunderabad
raghav_53534@yahoo.com

"Ours is an NGO — Jabalpur Nature Society — working for wildlife conservation in the state of Madhya Pradesh. Looking at the present water crisis, we plan to begin a mobile information centre to spread water literacy. Can CSE help us?"

Navneet Maheshwari, Jabalpur
navneet1@rediffmail.com

"Does the government of Delhi provide any support for the installation of rainwater harvesting systems by a group of houses?"

Pankaj Rastogi, Delhi
pankaj_rastogi@hotmail.com

"We are farmers from the western coastal Maharashtra and facing the problem of depleting water tables and salinity. Can CSE help us?"

Sanjay Patil, Maharashtra

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Copyright 2003  Centre for Science and Environment